Everything, You’ve Almost Wanted to Know About Our Operations and Founder…Well, Almost Everything!

All stories are edited by MultiMedia PR News Service, and opinions expressed by each contributor are not necessarily those of ownership or management. The majority of the photographic placements are copyrighted by MultiMedia PR News Service. Gentry W. Trotter, who serves as the publisher and editor-in-chief, is an Emmy award-winning executive producer/director, former media executive, and editor-in-chief and publisher of The Crisis Magazine. During his tenure as chairman, president and publisher, the Baltimore-based national magazine, founded by W.E.B. DuBois, made repeated profits for the first time in its history.

Founder of an all-volunteer, regional not-for-profit public education, advocacy and utility assistance charity for winter and summer, Trotter also was the nation’s first, African-American television VP/programming executive in the Top 50 television markets. Trotter also serves as chief publisher of MultiMedia PR News, which feeds traditional and political news support to electronic and print mainstream media, including social media. In addition, MultiMedia PR News, also handles editorial and photographic services for the 75 year old, crime fighter weekly, the St. Louis Metro Evening Whirl, and the St. Louis Argus, a bi-weekly which is celebrating 100 years as Missouri’s oldest minority-owned business, and one of the nation’s oldest African-American publications, appealing to a broad section of readership.

Trotter initially entered the television industry as “One of America’s Outrageous TV Culture Critics,” along with NBC Today’s Gene Shalit, as labeled on the TV Guide.  He is the only on-air personality in St. Louis to be featured on the cover of the popular magazine. Trotter worked as the first entertainment critic (critic-at-large) for KMOV, Channel 4 (KMOX). He was later fired from KMOV, and 30 minutes after the station announced his departure, without his knowledge, Trotter went to work for KPLR-TV, Channel 11, in an expanded role, beyond an on-air talent to become a field producer; and rotating studio director and host of the live public affairs/news program, “Phone Power,” and the station’s executive producer of programming.

In his eight years of employment, Trotter did stints as creative, public affairs and community relations directors, and served as programming development director for sister station, KRBK-TV then in Sacramento and KPLR-TV, in St. Louis. Trotter left KPLR-TV, then one of the nation’s top independent TV stations, as its vice-president of programming, and started a full-service marketing, PR and video production agency in 1982, MultiMedia. Since then Trotter has also been hired as an outside consultant to various local and national advertising and PR agencies for consumer research, media planning, media relations, press and publicity, and video production projects. Trotter still maintains his role as president of MultiMedia PR Group and other affiliates.

Prior to birthing his own full-service media/marketing communications firm, Trotter had served as a corporate communications specialist for Southwestern Bell Telephone (AT&T), and a syndicated columnist for a popular “Meet the Stars,” weekly column through Global News Syndications, where he worked as assistant managing editor. Trotter also served as a contributing columnist for the Suburban Journals of Greater St. Louis and the online version of The St. Louis Globe-Democrat.

At the age of 17, Trotter hosted a weekly, 30 minute talk-radio show which ran on radio stations KXLW, and KWK. The Gentry Trotter Talk Show was sponsored for six years by National Food Stores. Trotter once served as a community relations and editorial consultant for KMOX CBS radio and Commuications Funds, Inc. In his late 30s, Trotter also hosted a live news/public affairs weekly, one-hour program which aired Sunday evenings on KKSS (Majic 108) for several years. The program was sponsored by Coca Cola.

Throughout his public relations, marketing, print and electronic media career, Trotter has served on at least twenty (20) national and local all-volunteer, civic and charitable board of directors, including, as a trustee for the St. Louis Chapter of the National Academy of Television Arts and Sciences, the Urban League of Metropolitan St. Louis, St. Louis Heart Association, Cool Down St. Louis, St. Louis Branch N.A.A.C.P. ,The Leukemia Society of Greater St. Louis, Heat-Up St. Louis, Inc., and Junior Achievement of Mississippi, where he served on its executive committee for about 23 years, as board secretary.  Also former St. Louis Mayor James Conway named Trotter, a Commissioner of the Civil Rights Enforcement Agency in St. Louis. The Mayor later asked Trotter to serve on a special task force along with socialite Elizabeth Sayad, and then 7-Up’s Chairman Ben Well to help develop the Metropolitan Zoological Park and Museum District.  Trotter also was a member of the national board of directors for the National Association for the Advancement of Colored People (NAACP), where he also served in the capacity of a chief of staff for several national board officers; and Trotter was named an honorary co-chair of Missourians for Ronald Reagan. Today, Trotter is a conservative, but as a political independent.

Trotter also has consulted in various capacities for various issued-oriented, Democratic and Republican campaigns including: Roy Blunt, Claire McCaskill, Jack Danforth, Kit Bond, Peter Kinder, Francis G. Slay, Lewis Reed, Mike McMillan, and Gregory F.X. Daly. One of Trotter’s firms was the lead agency for the successful Hotel & Motel Sales Tax, which birthed the Metropolitan Zoological Park and Museum District and he worked on a campaign that was successful in the passage of the half-billion dollar bond issue for MSD.

The official and detail curriculum vitae of our Publisher/Editor-in-Chief is available upon request. All articles on this website are subject to edit.

For advertising, commentary submittal and story ideas, contact Travis at [email protected], or call 314-369-7407.

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